Not Just Coffee

Ethical brews, community roots, sustainable vision

Not Just Coffee is more than a café chain; it’s a lifestyle brand where sustainably sourced beans, fresh local food and social-hub spaces come together to “make coffee the beginning, not the end” of every visit.

Founded in London in 1998 and re-energised under Aga Firat’s leadership since 2017, the brand now connects neighbours, students and remote workers across welcoming, design-led cafés.

UK sites planned with 8 already open

Social media followers with strong Millenial and Gen Z focus

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Ethically sourced beans & local bakery supply chain

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Staff members currently employed across Not Just Coffee

Invest in coffee with a conscience

Not Just Coffee pairs ethically sourced beans and locally made food with community-first cafés that feel more like neighbourhood living rooms than retail spaces. Born in London in 1998 and now seven branches strong, the brand’s mission is simple: serve exceptional coffee while fostering connection and championing sustainable practices throughout the supply chain.

More than 7,000 social followers already share the journey, and an ambitious roadmap aims to expand the franchise network to 50 UK sites by 2028—proving you can scale a business and still keep every cup grounded in quality, community and planet-positive values.

Franchise opportunities available

By joining not just coffee you are not only investing in a business but also becoming part of a movement that values ethical practices community engagement and high quality products together we can continue to grow this brand and bring exceptional coffee experiences to customers everywhere

UK sites planned with 8 already open

Social media followers with strong Millenial and Gen Z focus

0 +

Ethically sourced beans & local bakery supply chain

0 %

Staff members currently employed across Not Just Coffee

Invest in coffee with a conscience

Franchise opportunities available

Pav Masutes

About me

A highly regarded property investor and strategic advisor, Pav has built a strong track record in real estate and wealth-building strategies. With years of experience managing property investments and working alongside influential leaders and high-net-worth individuals, Pav provides expert guidance in navigating complex investment landscapes. He focuses on making the process seamless, handling everything from sourcing opportunities to managing logistics – allowing athletes to invest confidently without the stress of day-to-day management.